The Workshop · by Bristol AI Shed
Build real AI capability for your commercial or marketing role.
Two weeks. Four live sessions. Six hours of training. Walk away using AI as a real working tool, with multiple things you've built for your actual job.
Next cohort: Tue 7 Jul – Fri 17 Jul 2026 · Tuesdays & Fridays · Max 8 seats · £399
Who it's for
Marketing and commercial people, all levels, who want to use AI more productively in their work. Whether you use it daily or barely, the aim is the same: a new level of AI capability you can put into practice immediately.
Built for
- ✓Marketing & Commercial professionals
- ✓Already using AI but wanting to upskill
- ✓Looking to build with AI, not just chat
- ✓Wanting clarity on the right way to do things
- ✓Ready to lead AI use on their team
Not the right fit
- ×Engineers and developers
- ×People already building AI tools and workflows daily
- ×People wanting an agent-builder bootcamp
- ×People wanting generic 'AI awareness'
What you walk away with
Three things, in this order
You use AI. You suspect you could be doing a lot more with it. You read about advanced workflows and feel a step behind. Most courses you find demand a technical basis you don't have. The Workshop changes that.
Confidence
Stop feeling behind. Catch up on what's actually possible and get a clear path from how you use AI now to where you want to be. No more wondering which workflow to copy or whether you're doing it right.
Judgement
The right way to do things. Build the reflexes that come from real commercial and marketing work: when to trust AI, when to verify, what it lies about, how to brief it well.
Skills
Practical skills you can lead with. Walk away with multiple AI tools built for your actual job, ready to use Monday and share with your team. No technical basis required, ever.
From a recent training session
“I've come away feeling really excited about what AI can do, and it's really opened my eyes. Since our session, I've already used AI in a ridiculous number of new ways and significantly improved my output so much.”
Jess Phillips
Digital Marketing Manager, Optibac Probiotics · March 2026
Who's teaching
Training leads
We've both spent careers in commercial and marketing roles. We teach this the way we wish someone had taught it to us.
Jake Hewlett
Co-founder & CEO, MindsetOS
Built and led Tambo, a UK Amazon agency. Previously Head of Industry at Google LATAM and Group CGO at Dentsu Aegis Colombia. 15 years across commercial leadership and growth. Now building MindsetOS, an AI-native coaching platform on Anthropic's Claude API. Co-founder of Bristol AI Shed.
Stephen Honight
Founder & CEO, Lmo7
Founder of Lmo7, an agentic eCommerce agency helping consumer brands win visibility in ChatGPT, Gemini, and Amazon Rufus. Previously Amazon Director at Mars, Senior Director at LEGO, and Amazon Controller at Unilever. Guest lecturer at UWE. Co-founder of Bristol AI Shed.
The curriculum
Two weeks. Four sessions. Six hours.
Tuesdays and Fridays, 12:00–13:30 UK. Four builds across the course, one polished and shown in the final session. Each session: ~50 min teach & demo, ~30 min hands-on practice, ~10 min build brief.
Session 1 · Week 1, Tuesday · Tue 7 Jul
Making AI part of your day
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Session 1 · Week 1, Tuesday · Tue 7 Jul
Making AI part of your day
Set up your AI stack properly. Pick your tools, brief them on you (role, tone, priorities), build your always-on assistant. Walk out with AI that knows you and works the way you work.
Build
Your personal AI assistant.
Homework
Use it for 3 daily tasks before Friday.
Session 2 · Week 1, Friday · Fri 10 Jul
AI for marketing
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Session 2 · Week 1, Friday · Fri 10 Jul
AI for marketing
Brand voice, content workflows, audience and competitor research. Build a marketing tool you'll actually open on Monday.
Build
A marketing tool: campaign landing page, lead-capture game, content writer, personal designer.
Homework
Use it on one real marketing job before Session 3.
Session 3 · Week 2, Tuesday · Tue 14 Jul
AI for commercial
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Session 3 · Week 2, Tuesday · Tue 14 Jul
AI for commercial
Sales, pipeline, ops. Personalised outbound, account research, meeting prep, turning the messy stuff into structured output.
Build
A commercial tool: forecast or P&L review, pricing analysis, competitor research.
Homework
Use it on one real commercial task before Friday.
Session 4 · Week 2, Friday · Fri 17 Jul
AI Show & Tell
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Session 4 · Week 2, Friday · Fri 17 Jul
AI Show & Tell
Your project, your turn. Polish one of the three you've built, pick from our suggested-project menu, or build something brand new. Show it to the cohort. Get feedback. Walk out with momentum.
Build
One thing, polished, presented in 5–7 min.
Homework
None. You graduate. Use what you built.
What you keep
Lifetime access to everything
When you finish the course, you don't lose anything. Recordings, prompts, blueprints, yours to keep.
Programme details
At a glance
Format
Live online
Via Google Meet. All sessions recorded.
Length
6 hours total
4 sessions × 90 min, across 2 weeks.
Schedule
Tue + Fri
12:00–13:30 UK. Lunchtime slot, working hours.
Cohort size
Max 8
Small group. Real attention. Real feedback.
Course hub
Private GitHub repo
All prompts, blueprints, and recordings. No GitHub experience needed.
Support
Cohort WhatsApp
Plus one optional office hour mid-week 2.
Open cohorts
July cohort
Tue 7 Jul – Fri 17 Jul 2026
September cohort
Tue 1 Sep – Fri 11 Sep 2026
£399 per seat. Refund any time before Session 2.
One price. One tier.
£399 per seat
Six hours of live training across two weeks, lifetime access to all materials, max 8 in the room with you. No upsells, no tiers. Full refund any time before Session 2.
Pick your cohort
For teams
Bring The Workshop to your team
If you have 4 to 10 commercial or marketing people who'd benefit from this together, we run private cohorts tailored to your business: your sector, your tools, your data, your real work.
Same outcomes as the public cohort, sharper because everyone shares the same context. In-person or online.
Honest answers to honest questions
I use ChatGPT, not Claude. Does that work?+
Yes. We demo in Claude and Claude Code because that's our stack of choice, but everything we teach works in ChatGPT, Gemini, and most other LLMs. We call out the equivalents as we go.
I'm not technical. Am I out of my depth?+
No. The whole course is designed for non-technical commercial and marketing people. If you can use email and a browser, you can do this. We meet you where you are.
What if I miss a session?+
There are only four sessions, so pick a month when you can definitely make all of them. We do record every session and upload to your private GitHub repo within 24 hours, so you can catch up if you miss one. But you'll get the full value when you attend all four live.
What will I actually build?+
You build in every session, not just at the end. Across the four sessions you'll ship a personal AI assistant (Session 1), a marketing tool (Session 2), a commercial tool (Session 3), and polish one of them (or build something brand new) to show in Session 4. Past examples: a brand voice writer, a weekly competitor scanner, a content brief generator, a custom research assistant.
Do I need to install anything?+
Just a free Claude or ChatGPT account to get started. We may introduce Claude Code in Session 3 for those who want to go further, but it's optional. We do recommend a paid subscription to Claude, ChatGPT, or Gemini to get the most out of the training. Even just for one month and then cancel. Our belief is it lets you do so much more.
Why £399? What's not included?+
£399 covers six hours of live training in a small cohort, lifetime access to all materials, and the alumni community. There are no upsells, no tiers, no hidden modules. If you want 1:1 coaching beyond the course, that's a separate consultancy engagement.
Can my company pay by invoice?+
Yes. Email us at hello@bristolaished.com and we'll send an invoice.
Is this connected to Bristol AI Shed events?+
The Workshop is a Bristol AI Shed sub-brand, but it's separate from the events. The events are community-first and free; The Workshop is a paid training programme. They share DNA, not delivery.
Ready to actually use AI in your work?
Two weeks. Four sessions. Six hours. Four builds, one polished and shown. Eight people in the room.
Book your seat